Vintage “Umai Shoyu” Cloth Tote – Early Shōwa Era Japanese Advertising Bag

Step back in time with this charming cloth tote bag from the early Shōwa period (circa 1930s–40s), originally used to carry products from the “Umai Shoyu” (Delicious Soy Sauce) brand.

This sturdy yet compact bag features hand-tied drawstring handles and traditional Japanese typography advertising not only the soy sauce, but also the brewing company’s liquor business—a rare glimpse into vintage Japanese commercial design.

Whether you use it for light shopping, as a unique accessory, or as a decorative piece, this bag brings both history and charm into your daily life.

The bottom features small metal feet to protect it when placed on surfaces.

• Era: Early Shōwa Period (circa 1930s–40s)

• Material: Thick cloth with drawstring handles

• Features: Advertising print for soy sauce and liquor wholesaler

• Dimensions: Height 35 cm / Base 24 cm × 14 cm

• Condition: Good vintage condition

✨ A rare and adorable piece of Japanese retro culture—perfect for collectors or casual everyday use.